Here at I Luv Moda, we’ve always believed that colour speaks volumes, a silent language that eloquently narrates the mood of the moment. And the Summer 2025 collections? They’re singing a vibrant sonnet to joy, a visual symphony of lightness and ethereal beauty.
As Laird Borrelli-Persson so eloquently captured in an insightful trend report, designers this season have seemingly taken flight to “cloud nine.” An airy, dreamlike quality permeated the runways, where fabrics floated and shimmered with an almost otherworldly grace. It comes as no surprise then, that the dominant colour palette for Summer 2025 mirrors this uplifting sentiment, offering a breath of fresh air for our wardrobes and our spirits.
While a summer palette inherently carries a bright spark, 2025 introduces a newfound softness, a gentle whisper that perfectly complements the flowing, light-as-air textiles we’ve been coveting. Forget the aggressively saturated hues; this season embraces a more romantic sensibility, a delicate dance of powder pinks, butter yellows, and cool icy blues. What’s truly captivating is the subtle coolness that underpins these shades, preventing them from veering into saccharine territory. Instead, they possess a sophisticated versatility, effortlessly functioning as chic neutrals within your most inspired ensembles.
And speaking of influence, the discerning eyes at Pantone have declared “Mocha Mousse” as the colour of 2025, signaling the continued reign of rich, grounding browns. Prepare for an influx of sophisticated chocolate brown midi-dresses, poised to become the coveted contenders against your classic black and white staples. This is a testament to the evolving perception of brown, transforming it from a traditionally understated shade into a luxurious and versatile essential.
However, for those whose hearts beat in rhythm with bolder hues, fear not! The vibrant Aperol-hued tangerine we witnessed at the iconic houses of Bottega Veneta and Burberry promises to satiate your most colourful cravings. This zesty, invigorating shade embodies the spirit of summer cocktails and sun-drenched adventures.
Let’s delve deeper into the key colour stories that are set to define our Summer 2025:
Butter Yellow:
We declared it earlier this season, and we stand by it: butter yellow is the undisputed champion of Spring 2025, a reign that will gracefully extend through the balmy days of August. Positioned as a surprisingly adaptable creamy neutral, this pale yellow spectrum ranges from the softest whisper of Lurpak to more sun-kissed, golden variations. Its styling potential is as boundless as any shade within the beige family, a fact beautifully illustrated by the collections of Toteme, Chloé, Chanel, 16Arlington, and Zimmermann, where this vanilla-esque hue was celebrated in abundance. The influential Sarah Burton further solidified the butter movement, not only incorporating this specific shade into her highly anticipated Autumn/Winter 2025 debut for Givenchy but also famously dressing Timothée Chalamet in a bespoke “stick of butter” suit for the Oscars – a testament to its modern appeal.
Chocolate Brown:
Like its buttery counterpart, brown is experiencing a transformative moment in the fashion landscape. Once considered a less adventurous choice, it has firmly established itself as a cornerstone of the modern wardrobe. Functioning with the same effortless versatility as classic black or navy, brown possesses an inherent richness, an indulgent quality that elevates even the simplest of pieces. Esteemed houses such as Max Mara, The Row, Saint Laurent, and Prada have championed its sophisticated allure, paving the way for Pantone’s coronation of “Mocha Mousse.” While a spectrum of beiges and browns, from cinnamon to toffee, mahogany to oatmeal, will grace the new-in sections, our summer desires lean towards the tactile luxury of chocolate-brown linens – a truly chic indulgence.
Powder Pink:
Moving away from the saccharine intensity of Barbie pinks or the electric charge of neons, we’ve witnessed a captivating shift towards softer, more muted powder pinks. Think less Mattel, more ethereal Glinda. This gentle evolution began in the Autumn/Winter 2024 collections, with the likes of Chloé, Prada, and Chanel showcasing pink in head-to-toe statements, elegant dresses, tailored suits, or as a delicate pop of colour amidst neutral palettes. Unsurprisingly, this romantic narrative continues into the summer collections, with delicate rose petal hues gracing the runways of Alaïa, Khaite, and Miu Miu. There’s an undeniable balletic grace to this particular shade of pink, an inspiration that Ferragamo embraced wholeheartedly with classic ballet wrap cardigans, pointelle pumps adorned with criss-crossed ribbons, and Royal Opera House-worthy stockings – a vision of refined femininity.
Tangerine:
For those who eagerly embrace vibrant, cocktail-inspired hues as soon as summer arrives, the invigorating shades of tangerine and clementine – reminiscent of a vibrant rum punch or a refreshing Aperol Spritz – are poised to make their way into your beach-bound suitcase. A standout moment from Matthieu Blazy’s Spring/Summer 2025 collection for Bottega Veneta was a striking orange draped jersey dress with a dramatic caped sleeve, a vibrant colour story that punctuated the entire collection. We were particularly captivated by the unexpected yet harmonious pairing of a tiered tangerine skirt with a rich chocolate-brown V-neck jumper. Another noteworthy orange moment came from Jonathan Anderson’s final collection for Loewe, a bright orange mini dress that exuded youthful energy, while Burberry also embraced the zestful appeal of orange for 2025.
Icy Blue:
Blue is a perennial favourite for the summer months, its soothing qualities naturally evoking the tranquility of the sea. However, this season steers away from the tropical vibrancy of Maldives aqua, instead embracing cooler, more refined icy tones. These ethereal shades look particularly captivating when rendered in gossamer-thin dresses, flowing tunics, and delicate blouses, all possessing an airy lightness. At Prabal Gurung, a sheer blue dress exuded elegance when layered over ivory wide-leg trousers, while at Chloé, this cool hue seamlessly integrated with the collection’s chic ’70s-inspired silhouettes.
So, as you curate your Summer 2025 wardrobes, embrace this optimistic palette. Allow the soft whispers of powder pink, the creamy embrace of butter yellow, the grounding richness of chocolate brown, the invigorating zest of tangerine, and the serene coolness of icy blue to inspire your style and elevate your mood. These are the hues that will define the season, painting a picture of effortless elegance and joyful sophistication.
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