Niqozza | Miha | Ashaalia | Turana Atash London | Lanuuk | Terzi Dukkani | Leem
Abu Dhabi’s stylish affair on April fourteenth spotlights global grace and utter elegance.
For three glorious days, a spectacle of regional and international design prowess will unfold, a true feast for the eyes and the soul.
But this isn’t merely about breathtaking runway presentations. Minds will meet and meld in stimulating discussions that delve into the power of female entrepreneurship, the vital importance of inclusive fashion, the ever-evolving landscape of buying trends, and the fresh, contemporary spirit breathed into covered-up clothing. Imagine, a constellation of the most influential modest fashion personalities from every corner of the world converging in one dazzling space!
And speaking of stars, prepare for the luminous presence of the iconic Halima Aden and the captivating Rawdah Mohammed as they grace the catwalks, showcasing the visionary creations of labels hailing from Turkey to Thailand, Nigeria to Palestine, and beyond. Naturally, the I Luv Moda radar is already buzzing with anticipation for a few standouts:
Niqozza: Hailing from the stylish heart of Istanbul, Niqozza is a masterclass in minimalist-chic. Their ensembles, all refined silhouettes and effortless grace, are destined to conquer the UAE capital. Picture this: their spring/summer ’25 collection, a symphony of skirt-and-shirt pairings that transition from a power lunch to an elegant dinner with seamless ease. And let’s not forget the whisper-soft linen dresses, sculpted with the most flattering pleating, alongside trouser-and-tunic duos cinched with those utterly covetable, bold D-ring belts. Catch their moment on the runway April 15th at 4 PM – a date etched in our style diaries.
Miha: This Turkish label? Magnifique! They effortlessly weave the rich tapestry of their cultural heritage with a distinctly modern edge. Each piece, bold yet imbued with an undeniable grace, whispers tales of a bygone era of femininity, all while empowering the woman of today. Take, for instance, a leather trench reimagined in the coolest pistachio hue, complete with dramatic oversized lapels and buttons. And the dresses? Oh, the dresses! Defined by delicate frilled necklines, playful pussy-bows, romantic ruffled accents, and cascading tiered hemlines. Designer Hicran Önal’s latest collection, “Sarya,” is a deeply personal ode to her traditions and the profound experience of motherhood. As she eloquently shared, “There is a prayer in every stitch, a memory in every fabric and a dream in every detail.” Prepare to be moved.
Ashaalia: Now, when we talk about power shoulders, your mind might conjure images of sharp tailoring and perhaps a touch of padding. But at Ashaalia, the concept is elevated to an entirely new dimension – adorned with the most intricate crystal beadwork. Imagine: ornate embellishments, dazzling beadwork transforming not just your usual suspects of modest clothing but also elevating tops, skirts, dresses, jumpsuits, even denim! And for Abu Dhabi Modest Fashion Week? Prepare to be utterly mesmerized by the abayas, each a canvas for their extraordinary artistry. Trust us, these are not mere adornments; they are statements.
Turana Atash London: From the stylish streets of the UK comes Turana Atash London, ready to unveil their “Existentia” collection. Prepare for a vibrant explosion of colour as their abayas draw inspiration from the emotive spectrum of the seven chakras. Each hue – from deep maroon to soft mauve, vibrant emerald to sunny tangerine, serene powder blue and beyond – tells a story, reflected not only in the colour but also in the very silhouette and intricate details. This collection marks an exciting new chapter for the brand, which previously captivated us with its swimwear and resort wear. As the visionary Atash herself revealed to Vogue Arabia, “The abaya has always embodied elegance, grace, and quiet strength and as I stepped into this space, I wanted to offer something deeply intentional.” Consider us intrigued.
Lanuuk: Finally, a modest swimwear brand that understands the assignment! Lanuuk has redefined the very notion of where fashion meets functionality. Their pieces are designed for the woman who desires both modesty and undeniable style. Think sleek, contemporary silhouettes that effortlessly blend understated elegance with true practicality, ensuring you feel confident and chic whether you’re by the water or simply basking in the sun. Crafted from high-performance fabrics for lasting quality, their designs focus on those universally flattering, streamlined shapes. Thoughtful details like adjustable straps and layered tunics add a touch of genius, and the swimwear is available in both eye-catching prints and sophisticated solid tones.
Terzi Dukkani: Prepare for a lesson in elevated minimalism, courtesy of the Turkish label Terzi Dukkani. They pride themselves on mastering that elusive balance between timeless elegance and utterly wearable luxury. Expect impeccably tailored pieces, refined silhouettes, and the most luxurious of fabrics. Their chic skirt-and-shirt sets, perfectly fitted cardigans, and blouses with those subtly dramatic cape-inspired drapes make quiet yet impactful style statements. And their colour palette? Divine! Pantone’s Mocha Mousse, the shade of 2025, takes center stage alongside rich burgundies, warm browns, and sophisticated neutrals. Mark your calendars for their runway show on April 15th at 6 PM – an appointment with chicness.
Leem: Style, tradition, and a beautiful sense of togetherness – that’s the essence of the latest collection from Saudi Arabia’s very own Leem. Prepare to be swept away by fluid silhouettes crafted from the most luxurious, lightweight fabrics, each elevated with exquisite detailing and textures. For those building their spring/summer travel wardrobes, expect soft glamour, pretty pleats, and the most feminine pastel shades. And for the effortlessly stylish office looks? Deep khaki tones and chic monochromes featuring impeccable tailoring. This year, Leem has expanded its reach beyond Saudi Arabia and the UAE, gracing London with its first flagship store at Westfield Mall. Catch their runway show on April 15th at 8 PM – a true celebration of elegant dressing.
Abu Dhabi, it seems, is about to become the ultimate destination for those who appreciate the art of dressing with both grace and undeniable style. I luv Moda will, of course, be front row and center, bringing you all the dazzling details. Stay tuned, darlings! This is one fashion moment you won’t want to miss.
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