In the fast-evolving landscape of Dubai’s luxury business scene, few names resonate across as many verticals—and with as much quiet influence—as Dr. Murk Illahi Bikak.

A seasoned professional with a PhD in Marketing and decades of regional experience, Dr. Bikak has carved out a unique space at the intersection of real estate, entrepreneurship, and community empowerment. Her portfolio spans from steering high-value property transactions at Dugasta to shaping social dialogue through leadership roles such as Chairperson of the PBG UAE Women’s Wing and the Asian Business Forum.

But it’s not just her commercial acumen that caught our attention.
Her ability to align business with a broader purpose—whether it’s through Zar E Mushk, her luxury abaya line that subtly merges heritage and fashion, or through Khawaish, the NGO she founded to support white-collar workers in transition—is what defines her presence in the ecosystem.

As Director of the New York Small Business Chamber (UAE Chapter), she continues to enable cross-border connections, not just as transactions, but as conversations between cultures and markets.
At I Luv Moda, we feature individuals who build more than companies—they build relevance, networks, and narratives. Dr. Murk Bikak fits this space with clarity and conviction.
You can follow her journey:
Instagram: @murksharjeel26
Zar E Mushk: @zar_e_mushk