There’s a rhythm to great brand storytelling—and in the bustling cities of the Gulf, that rhythm often sounds like the energy of a Purple Tree campaign.
Meet Tasneem Abbas, co-founder and powerhouse behind Purple Tree, one of the GCC’s most dynamic bespoke marketing agencies. Known across the region as the “Queen of Brand Activations,” Tasneem’s journey is one of quiet persistence, creative audacity, and a vision that’s turned mall walkways, store aisles, and event halls into stages for unforgettable brand moments.
Some people follow trends—Tasneem Abbas creates them. As the visionary co-founder of Purple Tree, a powerhouse marketing agency launched in Dubai in 2014, Tasneem has redefined brand storytelling across the Gulf. From the UAE to Saudi Arabia, Qatar, Bahrain, Kuwait, and even Pakistan, she’s behind unforgettable campaigns that turn malls, digital platforms, and events into full-blown experiences.
Rooted in Dubai since 2014, Purple Tree is a family-grown idea that evolved into a marketing force. With operations spanning the entire GCC and Pakistan, it offers brands a 360° experience—ranging from in-store activations to digital campaigns and full-scale event management. But what makes Purple Tree—and Tasneem—stand out is not just the scope, it’s the soul. Purple Tree isn’t just an agency—it’s a movement. Known for its bold, 360° brand experiences, the agency performs, not just plans.
Over the years, Tasneem has led transformative campaigns for global giants including Nestlé, L’Oréal, Lenovo, IBM, Al Islami Foods, Lacoste, Lindt, Purina, P&G, Mai Dubai, and Al Ain Farms. Yet for her, every brand—big or small—is a story waiting to be told. She brings the same attention, energy, and empathy whether it’s a luxury product launch or a grassroots promotion in a mall corridor.
Tasneem’s background in agency work with IML Group, Tad Network, and Bulls Eye Advertising shaped her deep understanding of what makes a campaign not just successful—but felt. Her approach goes beyond execution. She creates connection. With an instinct for people, places, and ideas, she curates activations that live beyond the moment. They linger in memory.
What sets Tasneem apart is her belief in impact. In a world driven by impressions and ROI, she speaks the language of influence with integrity. Her style is intuitive, her team collaborative, and her outlook deeply grounded. Whether she’s orchestrating a fragrance launch for Lacoste or managing multi-country events, her ethos remains constant: Fertilize awareness. Grow lasting brand love. “Every brand has a heartbeat,” she says. “We just help it echo louder, stronger, deeper.”
Outside the campaign calendar, Tasneem is a sought-after mentor, a speaker, and a quiet disruptor. She advocates for women-led businesses, mentors emerging talent, and believes deeply in building platforms—not just brands. Her belief? “Success means nothing if you’re the only one eating. We rise by building platforms, not pedestals.”
At I Luv Moda, we spotlight women who not only make noise but make meaning. Tasneem Abbas does both—with grace, grit, and undeniable genius.
Tasneem, we see your hustle. And we celebrate your story.
Discover more of her work at:
