In the heart of Saudi Arabia’s untouched desert, Crown Prince Mohammed bin Salman’s vision comes to life in a city that mirrors the future—literally and philosophically.
It begins with a line.
Sharp. Seamless. Silent.
Not sketched on paper, but rising from the earth—a perfect vertical stroke drawn across the Saudi desert. Sleek as glass, vast as imagination. This is The Line.
At first glance, it looks unreal. A 500-meter-high mirrored corridor stretching 170 kilometers long, slicing through mountain and sand like a blade of the future. But it’s not a fantasy. It’s Crown Prince Mohammed bin Salman’s bold reimagination of how we live, love, move, and connect—with each other and with nature.
The Line isn’t just architecture—it’s intention, precision, and poetry rendered in steel and sky.
A City Built Like No Other
There are no cars here. No sprawling roads. No endless commutes. Life happens vertically, in carefully stacked layers, where homes sit above gardens, and schools nestle beside sky parks. Everything you need—within a five-minute walk. Everything else—reached by a 20-minute ultra-high-speed rail.
From afar, it gleams like a mirage. But inside, it breathes like a living organism—powered by clean energy, designed for human scale, and wrapped in serenity. This is zero-gravity urbanism, where life moves not just forward, but upward—with elegance and ease.
A Personal Project of Global Scale
For Crown Prince Mohammed bin Salman, The Line is more than a megaproject—it is a personal philosophy built in public. A belief that cities can serve people, not just systems. That the future of design is not more—but better.
Under his leadership, Saudi Arabia is reshaping not just skylines, but expectations. Where others build for density, The Line is built for clarity. Where others expand outward, this city compresses time, space, and possibility into a single reflective structure.
It doesn’t just house people. It protects them. It inspires them.
Design as Destiny
The mirror isn’t a gimmick. It’s a gesture. It reflects the natural landscape—mountains, dunes, shifting sunlight—reminding residents that while they live in a marvel of modernity, nature is never out of sight. Every window offers not a skyline, but a horizon.
And within, the lifestyle is curated to every detail. Walkable neighborhoods. Floating walkways. Botanical balconies. Sunlit coworking lounges. This isn’t smart city talk—it’s a human-centered sanctuary.
Why It Matters
In a world of noise, The Line is a whisper. A deliberate, reflective pause in the chaos of modern life. And as it takes shape, it promises more than just innovation—it promises balance.
It’s a city for dreamers who want discipline. For innovators who crave beauty. For families who want their children to grow up knowing trees and trains and clean air all at once.
It’s not about escaping the world—it’s about rebuilding it, better.
The Mirror of a Movement
At I Luv Moda, we celebrate stories that blur boundaries—fashion and function, art and infrastructure, ambition and elegance. The Line is all of that, and more.
It’s not just a place to live.
It’s a place to belong to the future.
And in its reflection, we see more than a city.
We see a Prince with a plan.
We see a region rising.
We see ourselves—reimagined.
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