In 2018, Somali-American model Halima Aden made history as the first hijabi woman to grace the cover of British Vogue. This milestone was a bold statement for the fashion industry and a significant moment of representation for hijabi women around the globe.
Aden’s cover solidified its place in the mainstream, challenging norms and expanding the narrative of beauty in media. It wasn’t just a cover; it was a cultural shift, proving that fashion can embrace diversity while staying unapologetically stylish.
Global retailers like Net-a-Porter are leaning into the modest fashion movement with Ramadan-themed edits and castings tailored to Muslim audiences.
Meanwhile, Western influencers embracing modest styles—think higher necklines or longer hems—are often lauded on social media, overshadowing Arab creators who embody modesty with unmatched sophistication and elegance.
Today, modest dressing transcends cultural and religious boundaries. The future of modest fashion lies not just in its designs but in celebrating its depth, authenticity, and global appeal.
