The glittering skyline of Dubai recently played host to the indomitable Victoria Beckham, an internationally lauded designer and astute entrepreneur, as she unveiled an exclusive capsule collection born from a compelling collaboration with the region’s preeminent luxury e-tailer, Ounass. In a tête-à-tête that offered a glimpse into her creative process, Beckham articulated the wellspring of inspiration behind this covetable assemblage and the enduring allure the vibrant city holds for her discerning eye.
This momentous visit not only heralded the debut of Beckham’s latest mainline collection but also marked the unveiling of a limited-edition capsule meticulously conceived for Ounass – a veritable celebration of refined fashion and ageless sophistication. “I’m thrilled to be here in Dubai, especially to be collaborating with Ounass Maison for this very special occasion,” Beckham effused. “The ‘Celebrating in Style’ capsule collection is really about elegance, versatility, and joy — qualities I think resonate beautifully with women in this region.”
Crafted with the discerning Dubai woman at its nucleus, the exclusive capsule seamlessly melds Beckham’s signature sartorial precision with a contemporary sensibility. “When we designed this capsule, we thought a lot about how women want to feel during those special moments — confident, comfortable, glamorous but still very much themselves,” she elucidated. “It’s important to me that the pieces feel effortless.”
This synergistic partnership forms a pivotal element of a broader takeover at Ounass Maison, a curated experience extending from April 26th to May 18th, with the coveted pieces available exclusively on Ounass.com and at the Ounass Maison emporium. Beckham’s sojourn also included an intimate private dinner co-hosted with Ounass, convening the region’s most esteemed press and influential figures to commemorate the launch.
Beyond the capsule’s allure, Beckham presented key pieces from her Spring Summer 2025 collection, a testament to fluid tailoring, ethereal lightness, and inherent femininity – all underpinned by the sharp, structured aesthetic that has become inextricably linked with her eponymous brand. “This season, it’s about fluid tailoring, lightness, and femininity — but with that structured edge that’s very much at the heart of my brand,” she affirmed.
Reflecting on her enduring affinity for the region, Beckham remarked, “Dubai has always been a source of inspiration: the energy, the style, the passion for fashion here is incredible. There’s a real appreciation for craftsmanship and for clothes that make a woman feel empowered.” The activation enjoys the esteemed support of Dubai Tourism and Dubai Festivals and Retail Establishment (DFRE), underscoring the city’s burgeoning stature as a global nexus for fashion and unparalleled luxury experiences.
As Ounass continues its trajectory of solidifying its position as the Middle East’s definitive destination for meticulously curated luxury, this collaboration with Victoria Beckham represents a significant milestone – affording regional clientele direct access to the vision of one of fashion’s most globally influential figures. “I’m so excited for what’s ahead with Ounass Maison,” Beckham concluded with palpable enthusiasm. “And I can’t wait to see how women here make these collections their own — that’s always the most rewarding part for me as a designer.”
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