Florals for Spring? Actually, Groundbreaking.
Forget the sardonic quip. Gucci, darling, is rewriting the narrative. That iconic Flora print, born from a bespoke commission for none other than Princess Grace of Monaco in the swinging ’60s, is blooming anew, a testament to the power of a single, exquisitely rendered scarf. Think wildflowers, berries, a whisper of insects – a veritable garden captured in silk, which, bien sûr, became the stuff of legend.
This month, Gucci is returning to its silken roots, a revival as much about heritage as it is about the future. And who better to front this renaissance than the luminous Julia Garner, captured by the inimitable Steven Meisel? The campaign, a visual feast, heralds the return of silk as a major category, a nod to the house’s storied past.
But that’s not all, mes chéries. May brings us “Gucci: The Art of Silk,” a sumptuous tome in collaboration with Assouline, a celebration of the silken thread that runs through Gucci’s DNA. And then, there’s the 90×90 project – a poetic nod to the dimensions of the classic silk square. Nine international artists, each a visionary in their own right, have been invited to reinterpret iconic Gucci motifs: Flora, naturally, but also nautical nods, animalia prints, the iconic GG monogram, and equestrian elegance.
“I have such respect for Gucci’s history,” muses Australian artist Jonny Niesche, whose modern take on the Flora is a study in vibrant hues, “and it was important to me to retain this sense of elegance while also including some of the playful aspects of my practice.” The scarf, he notes, becomes a canvas for interaction, a collaboration between artist and wearer. “The wearer is participating in the way the work functions, in how it appears.”
The book, “Gucci: The Art of Silk,” with the Flora print gracing its cover, is a 300-page love letter to silk, a curated journey through Gucci’s archives. “Approaching a fashion archive is, first and foremost, a tireless exercise in observation and interpretation,” it whispers. “In the case of a scarf archive, it’s also like opening a storybook…” And what a story it is, a tapestry woven with artistry, legacy, and the undeniable allure of silk. This spring, Gucci isn’t just revisiting its past; it’s reimagining it, one exquisite silk scarf at a time.
(all images sourced through vogue magazine)
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